Sunday, November 13, 2011

Hey Taxi!!!!

I know I do not currently have this problem, but living in a super crowded city I can see where hailing a cab can be more of a sport than something that you have to do out of necessity. You essentially let the free app know where you are and the cab finds you. Right now this app is working with the black cab system throughout the United Kingdom, but do you think this could come to The United States soon? Why of course!! The company is planning a US launch in New York City soon, but they are seeing some resistance from Taxi Magic, a competing app. The difference between the apps is Hailo lets you see cabs around you and it is way more social. Taxi Magic is the equivalent of calling the taxi company and calling for a car. If everyone had time for that, there wouldn't be a need for a better system.

Hailo boasts that they will only charge you for the trip and that there aren't any hidden charges. This service also works with the cab company to eliminate fake drivers that may have poor intentions. This company also checks your drivers license to make sure you are a good ambassador for their service.

The competitive advantage that Taxi Magic has over Hailo is that it launched in the US and has a national system, whereas Hailo will launch in New York and branch out from there. The problem I see with both services is that it is illegal to text and drive, and I feel like this is just as bad. I just wonder when the law is going to be so strict that we can't have any kind of smartphone activity going on while we are driving.

Have you used one of these systems? Which do you prefer and why?

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