Real websites vs. Facebook pages

Have you noticed lately that every website mentioned in a commercial is a Facebook page. Take tide for example: when they come out with something new, they always reference their Facebook page.

Companies are now catching on that if they don't write about, someone else will and you cannot control what they say about you. A company can influence the conversation about them online, but they cannot control it fully like they could 10 years ago.

I have learned at my new job at Griffs (doing social media marketing) that you have to get consumers involved in the conversation for them to care about you and your product. If they care about you, they will have more brand loyalty and you will move up in their evoked set.

I like that companies are catching onto this social media wave that has happened lately. I know that I was on Facebook earlier looking for a particular bag that I saw. Real websites will always be around, but companies on Facebook will only increase from this point on.

My two cents about Social Media Marketing

By now I guess you have gathered from my blog that I am a Senior at WKU and am majoring in Marketing with a concentration in Social Media. I love seeing social media being used for the greater good of an organization and I am sickened when companies like Motorola ignore it.

My best friend is abroad in Ireland and she had found an international sim card to put in her Motorola Backflip and she didn't know what to do with it. Being confused myself, I decided to get on my new favorite site, Twitter, and mention Motorola in a tweet asking for help. Well, as you can see I posted this on January 6th and as of today, January 13th, I have not heard anything. This bothers me because 30 minutes after I posted this @MotoMobile had tweeted again. Going back to January 6th, they tweeted 11 times and they have tweeted 25 times since then. Going back and looking at the content of these tweets they have mentioned other people and thanked them for support or for mentioning they positively.

All I wanted was some help for my friend and I couldn't even get that. This is some really bad news for Motorola because not only did I send out another tweet discouraging my friends from buying a Motorola phone, but now I am writing about their very poor customer service in my blog! If they had taken about 5 minutes out of their day to get in contact with me all of this would have been solved, but I guess not everyone is a Social Media Marketing major.